Introduce the two companies and explain the difference between a b2b Essay

Introduce the two companies and explain the difference between a b2b company and a b2c company - Essay Example is a B2B company since it provides manufactures and supplies microprocessors necessary for computer manufacturing companies such as Dell, HP, Samsung, Sony etc. On the other hand Dell is a B2C company since the products manufactured by this company is sold directly to the consumers. B2B and B2C companies differ in terms of marketing mix, product ranges, marketing communication, pricing and distribution Product, Price, Place and Promotion are considered as the four major elements of marketing mix (Ritcher, 2012). Intel is one of the major semiconductor chip manufacturers in the world. It supplies many types of semiconductor chips including microprocessors to prominent computer manufacturers as well as electronic devices manufacturers. Therefore, the company is targeting only the major manufacturers of electronic devices such as Dell, Sony, HP, Lenovo etc. Unlike B2C companies, B2B companies or Intel is operating through channel partners in different market. For example, LG, Lenovo, Dell and Zenith are some of the channel partners of Intel in different markets (Mody, 2007). Intel has a variable pricing strategy across the world. Since the company enjoys monopoly in some markets, it has the ability to fix the prices of its products in such markets. As in the case of B2C companies, Intel also use various promotion strategies to get more market share. â€Å"In 2006 Intel launched a fi ve-year campaign known as the ‘World Ahead Program’. This initiative is geared toward an increase in digital literacy, research, and development†(Flores, 2008). Dell on the other hand has a wide range of products such as workstations, desktops, desktops, tablets, etc. The company is marketing its products directly to the consumers with the help of advertising and promotion strategies. Promotion plays a big part in Dell’s marketing mix even though it plays less significant role in Intel’s marketing mix. Variable pricing mechanisms were implemented by dell in different markets based